How Did We Come Up with WTFCAMO?

“Deer Vision Unveiled: The Hunt for Effective Camo”

Back in 2013, I stood on the second floor of our local Cabela’s store in Hamburg, PA, gazing down at the sprawling hunting camo display. From 45 yards away, the clothing seemed like a sea of dark jackets and pants, regardless of the brand. They merged into indistinct blobs. This observation sparked a question: If it appears that way to me, how do deer perceive these lifelike camo patterns from a distance?

Our research journey revealed a fascinating truth: Deer don’t see colors as we do. Whitetail deer, mule deer, elk, moose—they all experience a form of red-green color blindness. Moreover, their vision lacks fine detail. Whitetail deer, for instance, have an estimated 20/40 to 20/100 vision when it comes to details. Their remarkable peripheral and night vision compensates but limits their ability to discern intricate patterns.

So, my son and I embarked on a mission—to create camo that breaks up a hunter’s silhouette based on deer vision. After rigorous testing in various field settings, we birthed WTFCAMO® from WhiteTail Forensics. Our brand name reflects our scientific approach and, let’s be honest, it’s pretty catchy too. Remember, it’s all about seeing the world through deer eyes.   What is amazing is that WTFCAMO is just as effective for other big game animals as well! 🌿🦌